{"id":242,"date":"2023-07-21T11:24:50","date_gmt":"2023-07-21T11:24:50","guid":{"rendered":"https:\/\/www.matura.ro\/?p=242"},"modified":"2023-07-21T11:24:51","modified_gmt":"2023-07-21T11:24:51","slug":"impactul-curateniei-in-magazin-asupra-clientilor","status":"publish","type":"post","link":"https:\/\/www.matura.ro\/?p=242","title":{"rendered":"Impactul cur\u0103\u021beniei \u00een magazin asupra clien\u021bilor"},"content":{"rendered":"\n

Cur\u0103\u021benia \u0219i igiena sunt aspecte esen\u021biale \u00een fiecare aspect al vie\u021bii noastre, iar magazinul nu face excep\u021bie. Modul \u00een care este men\u021binut\u0103 cur\u0103\u021benia \u00eentr-un magazin poate avea un impact semnificativ asupra clien\u021bilor \u0219i poate influen\u021ba comportamentul lor de cump\u0103rare. De la primul contact vizual cu vitrina magazinului p\u00e2n\u0103 la experien\u021ba interioar\u0103 de cump\u0103rare, nivelul de cur\u0103\u021benie poate determina \u00eencrederea, satisfac\u021bia \u0219i, \u00een cele din urm\u0103, loialitatea clien\u021bilor.<\/p>\n\n\n\n

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Studiile arat\u0103 c\u0103 primul contact vizual cu un magazin este extrem de important \u00een procesul de luare a deciziei de cump\u0103rare. Potrivit unui articol publicat \u00een Journal of Business Research, cump\u0103r\u0103torii pot face o impresie despre calitatea produselor \u0219i serviciilor oferite \u00een magazin doar pe baza aspectului exterior al acestuia. O fa\u021bad\u0103 murdar\u0103, vitrine necurate sau gunoi aruncat \u00een jurul magazinului pot crea o impresie negativ\u0103 asupra poten\u021bialilor clien\u021bi, f\u0103c\u00e2ndu-i s\u0103 cread\u0103 c\u0103 \u0219i produsele \u0219i serviciile oferite sunt la fel de neglijente.<\/p>\n\n\n\n

Pe m\u0103sur\u0103 ce clien\u021bii p\u0103trund \u00een magazin, nivelul de cur\u0103\u021benie continu\u0103 s\u0103 influen\u021beze experien\u021ba lor de cump\u0103rare. Un studiu publicat \u00een Journal of Retailing and Consumer Services arat\u0103 c\u0103 nivelul de cur\u0103\u021benie \u0219i ordine din magazin afecteaz\u0103 comportamentul clien\u021bilor. Un mediu curat \u0219i bine organizat poate duce la o atitudine mai pozitiv\u0103 a clien\u021bilor fa\u021b\u0103 de cump\u0103r\u0103turi \u0219i \u00eei poate face s\u0103 petreac\u0103 mai mult timp \u00een magazin, ceea ce, la r\u00e2ndul s\u0103u, cre\u0219te \u0219ansele de a cump\u0103ra mai multe produse.<\/p>\n\n\n\n

Pe l\u00e2ng\u0103 influen\u021ba asupra deciziilor de cump\u0103rare, cur\u0103\u021benia poate afecta \u0219i nivelul de \u00eencredere al clien\u021bilor \u00een magazin. Potrivit unui studiu realizat de Cintas Corporation, 93% dintre consumatori au o impresie negativ\u0103 asupra unui magazin dac\u0103 este murdar sau nes\u0103n\u0103tos. Clien\u021bii pot considera c\u0103 o lips\u0103 de aten\u021bie fa\u021b\u0103 de aspectul magazinului poate indica \u0219i o atitudine neglijent\u0103 fa\u021b\u0103 de calitatea produselor \u0219i serviciilor oferite.<\/p>\n\n\n\n

Un magazin curat \u0219i bine \u00eentre\u021binut poate, de asemenea, s\u0103 creeze o experien\u021b\u0103 pl\u0103cut\u0103 pentru clien\u021bi, f\u0103c\u00e2ndu-i s\u0103 se simt\u0103 mai confortabil \u0219i mai relaxa\u021bi \u00een timpul cump\u0103r\u0103turilor. Potrivit unui studiu publicat \u00een Journal of Marketing, mediul ambiental curat \u0219i pl\u0103cut poate spori starea de bine a clien\u021bilor \u0219i poate influen\u021ba pozitiv percep\u021bia acestora asupra calit\u0103\u021bii produselor \u0219i a serviciilor.<\/p>\n\n\n\n

Cur\u0103\u021benia joac\u0103 un rol crucial \u00een atragerea \u0219i men\u021binerea clien\u021bilor \u00eentr-un magazin. De la aspectul exterior al magazinului p\u00e2n\u0103 la cur\u0103\u021benia interioar\u0103 \u0219i ordinea produselor, fiecare detaliu conteaz\u0103 \u00een crearea unei impresii pozitive asupra clien\u021bilor \u0219i \u00een stimularea comportamentului lor de cump\u0103rare. Magazinele care acord\u0103 o aten\u021bie deosebit\u0103 cur\u0103\u021beniei vor fi recompensate cu clien\u021bi mai mul\u021bumi\u021bi, loiali \u0219i, \u00een cele din urm\u0103, cu un succes comercial mai mare.<\/p>\n\n\n\n

Surse:<\/p>\n\n\n\n

    \n
  1. Roubi, Raed. «Storefront aesthetics in retail: the relationship between fa\u00e7ade cleanliness, store image, and consumer behaviour.» Journal of Business Research 58.11 (2005): 1589-1596.<\/li>\n\n\n\n
  2. Moreno, Mariela, et al. «Shopper responses to retail environments: moderating role of in-store shopping duration.» Journal of Retailing and Consumer Services 43 (2018): 171-180.<\/li>\n\n\n\n
  3. «Cintas Corporation Survey: Consumers Weigh in on Retail Experience Deal Breakers.» Cintas Corporation, 2012.<\/li>\n\n\n\n
  4. Spangenberg, Eric R., Suresh S. Mehta, and David E. Sprott. «The influence of music on consumers’ temporal perceptions: Does time fly when you’re having fun?.» Journal of Marketing 67.4 (2003): 1-13.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Cur\u0103\u021benia \u0219i igiena sunt aspecte esen\u021biale \u00een fiecare aspect al vie\u021bii noastre, iar magazinul nu face excep\u021bie. Modul \u00een care este men\u021binut\u0103 cur\u0103\u021benia \u00eentr-un magazin poate avea un impact semnificativ asupra clien\u021bilor \u0219i poate influen\u021ba comportamentul lor de cump\u0103rare. De la primul contact vizual cu vitrina magazinului p\u00e2n\u0103 la experien\u021ba interioar\u0103 de cump\u0103rare, nivelul de […]<\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matura.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=242"}],"version-history":[{"count":1,"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/posts\/242\/revisions\/245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.matura.ro\/index.php?rest_route=\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/www.matura.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matura.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matura.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}